Tara Roth is the President of the Goldhirsh Foundation. Prior to this role, Tara bridged the worlds of marketing, media, and philanthropy as the founding COO of GOOD and a social strategy advisor. Tara began her career in marketing and business development for NBCinternet and Infoseek. She has worked with organizations such as Participant Media, and the New Schools Venture Fund. As a senior advisor to GOOD, Tara helped launch the Pepsi Refresh Project. Tara received a bachelor’s degree at Cornell University, and has an MBA from Oxford University where she was awarded a Skoll scholarship in social entrepreneurship. Tara is a member of the L.A. Sustainability Leadership Council, the Lyft City Works Advisory Council, the Instil Product Advisory Council, the 2023 Zócalo Book Prize selection committee, and is a judge of the 2021 and 2022 Anthem Awards. Tara serves on the board of the Ad Council, AltaSea at the Port of Los Angeles, and UCLA’s School of Arts and Architecture. She previously sat on the board of Southern California Grantmakers, USC’s Sol Price School of Public Policy, regional advisory boards of Opportunity Fund and 826LA, and was a Senior Fellow at USC’s Brittingham Social Enterprise Lab.